BBC Feature: Subscription-based bike hire schemes on a roll

By Suzanne Bearne

Reporting

Lianne Fonseca says her life has been "transformed" by the electric bike she started using during the pandemic.

"It's game changing," claims the 31-year-old product manager who lives in Toronto, Canada.

"I wasn't a cyclist whatsoever before. Toronto isn't really a bike-friendly city, although it's getting better.

"But the pandemic meant it was empty of cars, and so I started biking a little. I now e-bike to see my friends, to do my grocery shopping, and it enables me to arrive at the office non-sweaty."

Surprisingly, the e-bike Ms Fonseca is referring to isn't actually her own. Instead she is one of a growing number of people on both sides of the Atlantic renting their bikes long-term through a subscription model.

Ms Fonseca rents hers for 149 Canadian dollars ($112; £91) a month through an e-bike rental company called Zygg. For her this generally means from March to October, pressing pause to avoid the harsh Canadian winter season when temperatures in Toronto can fall to below -30C.

Still, why rent? "It's really expensive to buy an e-bike," she responds. "They can be worth a few thousand dollars, and I don't have the confidence to select which one to buy. And I'm not confident I could fix it if it went wrong."

Instead, if anything stops working on her rented e-bike then the hire firm repairs it.

Over the past decade or so, we've seen a boom in short-term bike hire schemes as a way to navigate cities. First came docked bike systems, such as London's Santander Cycles or "Boris bike" scheme.

These require you to remove a bike from a docking station, and then return it to one.

Read the whole story on BBC.

Two Foodie-Fests in Two Awesome Cities to Beat the Winter Blues!

Dine Out Vancouver Festival, January 20 - February 5, 2023

Winterlicious Toronto, January 27 - February 9, 2023

Start the year off with inspirational, culinary experiences and excellent deals at top restaurants during the Dine Out Vancouver Festival and Winterlicious, Toronto. Back in full-force, bigger & better than ever, these massively popular celebrations entice you to try new things on the food front by getting out and getting to know your city. Add bonus fun while sticking to your New Year’s resolution for a “healthier and happier you” by riding your bike or ebike from venue to venue. Don’t be shy, it’s an invigorating way to embrace what Vancouver and Toronto have to offer.

Dine Out Vancouver

Now in its 21st season, the Dine Out Vancouver Festival showcases diverse and delicious events in tandem with hundreds of restaurants presenting three-or-more-course-menus at great prices over a two week period from January 20th to February 5th.

Wouldn’t you love to learn how to perfect your very own, authentic dumplings in Chinatown or craft artisanal pizza along Main Street? Enjoy art, local delicacies and roast organic coffee beans on Granville Island. Forage for seaweed, fish, crab, sea urchins, sea cucumbers, oysters, mussels and lots more with British Columbia’s top seafood experts. There are dozens of fabulous master-classes and special attractions to enjoy!

There are even hotel deals to facilitate a true destination experience for one or two nights. Check into the Opus Boutique Hotel in fashionable Yaletown and you can book a Zygg ebike, direct from the hotel, to get you around town in style.

Winterlicious Toronto

After a two year hiatus, Winterlicious is back in Toronto from January 27th to February 9th with the aim of enticing folks to try new locales & new cuisine at an accessible price-point. Established in 2003, as of today, over 450,000 meals are served every year during Winterlicious! Enter the name of the establishment or the address to search for details and book your seating, or browse by map. Start planning your gastronomical escapades with this handy resource.

All restaurants must offer a 3-course prix fixe menu(s) for lunch and/or dinner, during their regular business hours. Prix fixe menu(s) must consist of an appetizer/starter, main and dessert, and offer a minimum of three options per course. This year, there is an expanded range of price point categories - both lower and higher than the traditional three - ranging in scale from a $20 Lunch and $25 Dinner entry level up to the highest end $55 Lunch & $75 Dinner splashout! Winterlicious is the perfect opportunity to visit those super-cool places with exotic dishes or those previously super-pricey places you have been curious to visit.

Bon Appétit, Vancouver and Toronto! Remember to always drive, walk and cycle safe! 

New Year’s Cheer - Subscribe to or Buy an Ebike From Zygg in 2023

During our third year in Toronto and first year in Vancouver, Zygg worked hard to expand our diverse fleet of ebikes - sourced from around the globe - best suited for both our personal and delivery riders. 2022 was also the first year that cycling enthusiasts could choose to subscribe or “rent” various models from Zygg or have the option to purchase new or preowned ones. Similar to every Zygg ebike subscription, ebikes that you buy from Zygg come with worry-free maintenance, repairs, home-service and warranty options.

Take a look at the three e-bike manufacturing partners Zygg has embraced to date: Gazelle, o2 Feel, and Velec.

Gazelle 

Founded in 1892, The Royal Dutch Gazelle Company has been making bikes for over 130 years. Aligned with comfort, safety and quality, Gazelle’s focus is on “operating sustainably in social, economic, ecological terms” in their approach to design, development, production and retail. Their dedication to Corporate Social Responsibility extends to people, planet and product through best practices and advocacy towards a healthy, happier and greener world. Take a fascinating tour through Gazelle’s Production Centre in Dieren in the eastern Netherlands via this video.

Presently, you can purchase a pre-owned Gazelle through Zygg! The model “G” is a traditional, Dutch step through ebike with awesome suspension, top-notch parts and a robust battery-range / charge.

O2 Feel

French electric bike company o2 Feel’s vision for the mobility of tomorrow is to “move with our times, adapt, and modernise”. Founders Grégoire and Jean want everyone - no matter what age or cycling ability - to “ride and reconnect for a moment with freedom of movement”. They have come a long way since these friends & engineers developed their first ebike in their personal garage in 2009. Now, a state-of-the-art factory in Lille Metropole, France produces 8,000 ebikes a year! Check out the impressive, innovative features and designs which go into every o2 Feel ebike. 

Purchase a new, super-stylish iVog Boost 6.1 (model “A”) from Zygg right now or rent one through a flexible Zygg ebike subscription package throughout the year.

Velec

Zygg’s most extensive partnership is with Quebec-based Velec. Both Zygg’s personal and delivery riders are attracted to the seamless-ease of Velec ebikes’ pedal-assist and throttle options available on every model, and their sporty, comparatively light-weight frame.

Every model in Zygg’s fleet of subscription ebikes from Velec is maintained to keep our clients commuting, working, and having fun in every season. And now, you also have the option of purchasing the very popular “Model Q” Velec Citi Plus 350, new or preowned!

On the horizon for 2023: Zygg is hunting for fantastic new brands and flexible styles based on own clients needs and feedback. Stay tuned for news of a stellar array of ebikes being added to our fleet this year!